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Tuesday, April 23, 2024

How to use LinkedIn to grow professionally

If you have ever wondered how to use LinkedIn to grow, then you are in the right place! In the last two decades, social networks have become fundamental for practically all the aspects of our daily life. Today, it is no longer possible to separate our online experience from our offline experiences. And one of the benefits of this is LinkedIn.

Currently, entire friendships and loving relationships are created through virtual interactions and this is no different for the job market. Besides the numerous careers that emerged with the internet, professionals in more traditional careers were also very impacted with the arrival and dissemination of social networks in the professional environment.

Thinking about this, we talked to Flavia Gamonar, a content creator for LinkedIn and a student of the MBA USP/Esalq In this article, she talks about how to use LinkedIn to grow professionally and the importance of the platform to improve our career. Check it out!

Online possibility of growth

Question: What is the importance of LinkedIn in the professional world nowadays?

Answer: LinkedIn is the largest professional social network in the world, with more than 800 million users. It is the ideal place to have your professional information complete and updated, because people consult this information for several professional objectives. In LinkedIn we have highly qualified leads too. Besides being excellent to work your personal brand and positioning, it is also a place of networking, content and business. All professionals should be in it and use it, it is a work tool of the current world.

Question: What do you see as the main trends in LinkedIn?

Answer: The platform has been growing more and more in content. Professionals share knowledge and opportunities, new resources and programs launched encourage content creators and it is established as a platform of influence too. Important issues and causes are gaining space and being discussed.

Attractive profile

Question: How to draw attention in LinkedIn?

Answer: The first step is to have an updated, complete and well filled profile. It is important to be clear in what your skills are, differentials and professional positioning. Connecting with people, interacting with them and creating content will help the profile to gain even more attention.

Question: Do I need to dedicate a lot of time to the construction of my profile in LinkedIn?

Answer: Since it is a social network, information can be more detailed than in the traditional curriculum, because the areas are navigable and the terms used help more people reach you. So, dedicate a time to your profile, weekly, to make it more and more complete and use resources well.

Question: How to create a good curriculum in LinkedIn?

Answer: Fill in your professional title, add a photo, define your professional interests, write a presentation about you, include your behavioral and technical skills and add your training and professional experience. Besides, it is also possible to receive testimonies from other professionals, add voluntary work, define which services you provide (if applicable) and create a professional showcase, leaving strategic contents in a prominent way.

Improve your resume!

Question: What can a good professional do to improve their resume?

Answer: Developing continuously, doing courses, reading books, learning from other professionals. LinkedIn Learning itself offers several incredible courses to develop new skills, in several languages. The current world requires professionals to be tuned in and open to transformations.

What do you think? Did you like to understand how LinkedIn can help you grow professionally? Do you want to know more about social networks and the job market? Then follow the MBA USP/Esalq blog and get the scoop on what is the most current in the professional world!


Acacio Junior
Acacio Junior
Husband, Christian, in love with life and good friendships. A long journey until here made possible my integration on the Communication world, and now I venture into production of written contents and, honestly, I could not be happier. Currently, I found myself in the scripts and the daily learnings in a world full of stories I hope to discover.