With technology increasingly present in the processes and daily life of companies, two statements come up strongly. The first one is there is no more room for prejudice about the “digitization” of the world and of the companies. We are living in the digital era. The second one, even clearer, is that those who do not know and apply the resources that the digital provides are considered outdated. It is the case of virtual reality and augmented reality, for example.
Virtual reality (VR) and augmented reality (AR) are increasingly present in our daily life. In addition, they are one of the subjects studied in the MBA USP/Esalq in Data Science and Analytics classes. But do you know the difference between them?
Read more: Are the MBA USP/Esalq classes subtitled? Get to know our technology
Immersive experience
This is the essence present in the resources, but it also differs them. While virtual reality (VR) transports the user to a virtual environment, augmented reality (AR) brings digital information to the real environment, almost “giving life” to the elements presented.
Different realities
To present the two realities specifically, it is necessary to know that both offer an immersive and interactive experience for the user, but there are significant differences between them.
As seen above, virtual reality takes the user to a virtual environment created by software, through some equipment, such as the VR headset, which has the function of promoting total immersion and interaction of the user with the place they are. An example for this is the games that, increasingly current, try to leave the “joystick control” and insert the player in the universe created.
According to Grand View Research, the world-famous research and consulting company, the global virtual reality market must grow at an annual composite rate of 21.6% by 2027, and one of the factors pointed out is precisely the growth of the VR gaming market.
On the other hand, augmented reality is a technology that overlays digital information in the real environment. It can work through mobile devices, which use the camera to take the image of the environment and overlay digital information, such as texts, images, or graphics. According to MarketsandMarkets, the global market for augmented reality may also grow until 2026, with an annual composite rate of 29.5% and an estimated value of US$ 56.8 billion.
About the uses of virtual reality and augmented reality
Not for nothing,this growth has been happening in all the areas of the market. Technology has taken countless directions and the tendency is that, soon, processes from the simplest to the most complex ones use virtual resources for execution. Check out some areas in which the virtual reality and augmented reality are already used:
- Training: VR AND AR are used for training in several areas, from the operation of equipment to the practice of communication and sales skills.
- Design and Engineering: it is already very common to use VR and AR for visualizing 3D projects and making changes in real time.
- Retail: AR allows you to create more interactive and personalized shopping experiences, an increasingly well-seen factor by the consumer who seeks immersive experiences and easiness in the purchase process.
- Marketing: following the same example as the Retail one, AR helps creating interactive advertising campaigns, which generate connection with the consumer.
- Technical assistance: the provision of online technical support is already a reality. By AR, technicians can view real time problems and provide solutions more quickly to those who need.
- Health: Both technologies can be used to simulate complex surgeries and medical procedures, promoting training to doctors so that they practice complex procedures before performing them in real patients.
One thing is certain: virtual reality and augmented reality are already part of the market reality, and it is up to the companies to innovate in their processes and seek professionals who can make a difference. With the MBA USP/Esalq, you can be one of these professionals. Enroll now!
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