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Friday, April 12, 2024

What changes does the Internet of Things bring to businesses?

Known as a set of technologies that allow communication and data sharing between sensors, cars, household appliances, wearable devices and so many others, the Internet of Things (IoT) is able to meet varied goals, including in the business world.

Some of the solutions that are already in place around the world and in Brazil – or in the test phase for release soon– are devices focused on health, transportation, agribusiness, industry and logistics.

And, unlike what you think, Internet of Things is not just a technology, but rather the merge of several technologies to solve problems, generating value and speed for specific processes.

When connected, devices interact and exchange information, whether through the internet, Wi-Fi, Bluetooth or VHF, UHF and HF channels, among others. It’s unlikely that you haven’t come across something connected to the Internet of Things, because it is already present in the automation of homes – the famous smart homes – in smart cars and in autonomous agriculture.

But these are just the most popular examples, because IoT is able to do much more.

Secure Network

Specifically in Brazil, Internet of Things became more relevant in Agribusiness because it makes the country more productive, helping in reducing waste by better using existing fields.

However, connecting devices to handle such sensitive data in just one network requires maximum attention to security. The software used needs complete protection in all communications until it gets in the cloud, otherwise, it will be sensitive to the entry of hackers and malicious uses.

To better understand the need to ensure this, it is crucial to master the basic functioning of the Internet of Things and avoid minimum failures in your system, which is divided into 5 parts:

  • Device
  • Firmware
  • Connectivity
  • Cloud Platform
  • Cloud App

If data is so important in a connected world, dealing with and treating each piece of it should not be different, and this should be the main concern to start in the Internet of Things world. And the way in which data is collected and systems are designed can mean the future well-being of a company.

Having good information is what makes a business competitive, so digitization helps both in faster decision-making and in anticipating problems, risks and trends that put the company ahead of competitors.

Reasons to adopt Internet of Things

By proposing innovative ways to manage and operate many processes remotely, the Internet of Things allows organizations to supervise remote locations while information is continuously fed and stored.

The low cost of “things” also shows how much technology is accessible and available for the most varied types of business. It is not necessary to have complex systems to get and handle data from Internet of Things.

The study led by BNDES, in partnership with the Ministry of Science, Technology, Innovation and Communication (MCTIC) and conducted by the McKinsey consortium / CPqD Foundation/Pereira Neto Macedo, reveals that the impact of Internet of Things on global economy will be of 4% to 11% of the world GDP in up to five years, which corresponds to between 3.9 and 11.1 trillion dollars.

From this potential, up to 40% should be captured by emerging economies and, in the case of Brazil, it is estimated that 50 to 200 billion dollars will result from this annual economic movement in 2025.

How to use

Check out some examples of Internet of Things application in business.

Smart Trade

The Internet of things helps to create smart stores and establishments, with sensors responsible for collecting from the operation of surveillance cameras to the consumption of electricity and the entry of customers.

Motion sensors connected to the company’s system can measure the number of people who enter the store and create data to capture the effect of campaigns, sales and product popularity. This point is interesting to integrate strategic sectors, such as sales and marketing.

Payment methods

Non-contact payment will be a customer’s requirement in the coming years, especially after the changes in consumption caused by the pandemic. NFC is already a common payment technology in several countries – and, in Brazil, more and more card machines already work with this possibility.

Technology allows people to pay using their smartphones, watches and smart bracelets or even cards in a non-contact version, in a safe and practical way.

Delivery services

The use of drones for deliveries is already becoming popularized, especially in retail. Soon, this will be a possible option for many sectors.

Do you know other ways to use the Internet of Things in businesses? Be sure to share with us in the comments ?


Marina Petrocelli
Marina Petrocelli
Over 12 years have passed since my first experience with Social Communication. My first professional years were dedicated to the routines of redactions with no or little digital relevance. Plural journalism was resumed in investigating facts, write a piece and guarantee an expressive picture. The first sign of change came with the proposal of changing realities and experimenting a different way of producing. From then on, the specificities of the marketing universe became permanent. Oh! I’ve also graduated in Law School (passing the bar exam and all). But not everything is comprised tom y professional skills. As a content producer, I’m interested in good stories, from real people or series, movies and books, specially dystopias. I like to draw up travel plans and identify stars and constellations on a cell phone app. Museums, music and art in general grab my attention, as well as pop culture. O primeiro sinal de mudança veio com a proposta para mudar de realidade e experimentar um formato diferente de produzir. Daí pra frente, as particularidades do universo do marketing se tornaram permanentes. Ah! Também me formei em Direito (com inscrição na OAB e tudo). Mas nem tudo se resume às minhas habilidades profissionais. Como produtora de conteúdo, me interesso por boas histórias, de pessoas reais ou em séries, filmes e livros, especialmente distopias. Gosto de montar roteiros de viagens e reconhecer estrelas e constelações em um aplicativo no celular. Museus, música e arte no geral chamam minha atenção, assim como cultura pop.